Stars Taryn O'Neill, Janna Bossier, and Craig Frank at a New Media Vault Event.

Inspired by Mathieas’ Tubefilter piece on building buzz, and a  shout out to Dialogik Digital and the immense help they did in our pre-launch, I figured I’d blog about Promoting a Web Series. Please note, I am not claiming that the promoting of our show was a complete success, nor am I claiming it to be the right way to promote a show, it’s just the way we chose to do it.

When you’re doing an independent series for the web, one of the big daunting tasks is in the promoting of your web series.  Most people who create shows aren’t promoters, advertisers, or public relations gurus, they are filmmakers and storytellers.

Personally I’m glad to see that the “if you build it, they will come” watch mantra is dying fast. Why? Well the internet is a HUGE place. There are a lot of eyes out there, and you’re never reach them all. That is why you need to guide your target viewers to your show, and you need to find your audience.

I’m going to re-point to Pam Kulik’s, Dialogik Digital post on this because she really has it fleshed out better than I do so take a look. She really covers our Launch Strategy,  Promoting, and Audience Building, so I encourage you to learn from it, I know I did. I remember being on a conference call with them and Dailymotion before our launch and the two P.R. reps just chatted away about all this promotional/press jargon that I had no clue about. -

If you’re a web series creator, if you get anything out of this post, I’d say look into finding/hiring some P.R. representation, it’ll shoot your promotions forward 10 fold. (continue reading…)

With the Epic Fu Tubefilter event tonight (if you’re in the LA area you should go) I thought it’d be good to get back to some of the roots of the show and how it came to be.

Annemarie Pazmino in the IT Room set.

One of the big phases of Pre-Production is settling your locations, and one of the first knee jerk reactions is to go with the cheapest (read: FREE) available. Looking at our Season 1, you can see an array of locales but two that really stand out as challenging finds were the Warehouse and the Computer Repair Room. Early on in our pooling of resources we found two such locations that would have cost us nothing… “Great!” we thought, but we soon realized how they were both “Traps.”

The term “Traps”, was spoken often by Producer Robert Grand in Pre-production. In his vast experience in line producing (and it is VAST) he’s come across many such experiences and warned us about falling into them. He described them as Traps because on the surface they appeared great, economical, the easy path, but in reality crossing them would result in more problems and more money in the long run.

Trap #1: The Computer Repair Room – From Day 1, Producer Michael Tohl  spoke about a Computer Repair shop that he was friendly with. Quickly into planning we managed to secure a deal with them to shoot at their working storefront for free but with one big restriction; we could only shoot there at night when they were closed for business.

So what’s wrong with only shooting at night? Well for one you’re doing 7pm to 7am shoot days, and those of you who have been on shoots like these know they are NOT FUN. They are draining for everyone, people move slower, and they are tough to recover from. Also specific to us, we’d have to shoot night for day, which meant not only slowing us down but also we would have to o rent more lighting gear. Thus in reality shooting at the “free” location would have in reality ballooned our budget with extra gear and extra crew time. Thus… a trap.

The Compulsions Crew onset at the Warehouse Location

Trap #2: The Warehouse – Let’s take away from the fact that this was the make or break location of our series, we were willing to put some money into this. The story here starts similar to the IT room, we found a serviceable empty commercial space right away. By commercial space I mean like a store front.  You see a space in a mini-mall open it and it’s just bare, plenty of room to stick poor Seth Caskey in a chair and mess him up right? Sure, but again there was big caveat, it’s a mini-mall store front.

Many of us go to mini-malls every day, they’re great, but are they great to film at? This particular mini-mall is busy; you have a gym upstairs and dry cleaners adjacent. Add the fact that the mall faced a major Hollywood street and you have sound issues all day and pretty much all night.  Plus with big storefront windows it meant lighting problems as well.  Thus again, blocking out all the windows with light and sound would mean more needed gear and a slower pace for our crew so again it would mean more money and again… a Trap.

As a result in both cases we ended up with other locations that we sunk some money into. Both locations were better, easier to work with, required less gear, and thus cheaper in the long run. In indie Web Production nothing is ever truly “free”, so beware of traps.

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A week ago today (Nov, 30th), Compulsions premiered at popular Hollywood nightspot Cinespace, known for it’s lounge/nightclub decor yet spacious theater screening area. At the crowd trickled in, the cast and crew were interviewed by Kristyn Burtt of The Web Files. The subsequent coverage episode can be seen here.

During the greeting hour, the attendees were treated to the tunes of DJ Srsly as well as a photo/red carpet booth managed by J Regan Huston Photography and sponsored by [M] Consulting. At 7:30pm, the crowd was ushered into the screening space where the night started off with Aimee Carlson, Director of Programming, announcing Dailymotion.com as the exclusive online distributor for the series, which transitioned to Writer/Creator Bernie Su welcoming the crowd and introducing the show.

More after the Jump…  (continue reading…)

Happy Friday,

When you’re in the final steps in finishing a series Fridays aren’t the relief that most 9-5ers get. They’re just the start of yet another working weekend! Anyway, lets get to today’s topic.

Annemarie Pazmino looks over her lines.

In the early stages of the project I remember having a conversation with Tubefilter’s Marc Hustvedt about the show. He asked me if we were going to cast a bunch of web TV actors for our ensemble. At the time I told him that I didn’t think so, it’s not because we didn’t want to cast Web TV actors, it’s just that we were ‘casting’ a pretty wide net and were going to pick the best person available, web star or not.  So naturally with the sheer number of people that we were having come in to read that weren’t part of the web TV community, I figured the Web Actors would get dwarfed out simply by statistics. It turned out I couldn’t have been more wrong. (continue reading…)