Stars Taryn O'Neill, Janna Bossier, and Craig Frank at a New Media Vault Event.

Inspired by Mathieas’ Tubefilter piece on building buzz, and a  shout out to Dialogik Digital and the immense help they did in our pre-launch, I figured I’d blog about Promoting a Web Series. Please note, I am not claiming that the promoting of our show was a complete success, nor am I claiming it to be the right way to promote a show, it’s just the way we chose to do it.

When you’re doing an independent series for the web, one of the big daunting tasks is in the promoting of your web series.  Most people who create shows aren’t promoters, advertisers, or public relations gurus, they are filmmakers and storytellers.

Personally I’m glad to see that the “if you build it, they will come” watch mantra is dying fast. Why? Well the internet is a HUGE place. There are a lot of eyes out there, and you’re never reach them all. That is why you need to guide your target viewers to your show, and you need to find your audience.

I’m going to re-point to Pam Kulik’s, Dialogik Digital post on this because she really has it fleshed out better than I do so take a look. She really covers our Launch Strategy,  Promoting, and Audience Building, so I encourage you to learn from it, I know I did. I remember being on a conference call with them and Dailymotion before our launch and the two P.R. reps just chatted away about all this promotional/press jargon that I had no clue about. -

If you’re a web series creator, if you get anything out of this post, I’d say look into finding/hiring some P.R. representation, it’ll shoot your promotions forward 10 fold. (continue reading…)

Posted on May 28th,

Script Magazine interviewed Streamy Award winning writer Bernie Su.

Bernie talks about writing dark, foot trucks, and writing for online media.

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Walking on Stage at the Streamys - photo by J.Regan Huston

It’s been a memorable week to say the least.  As much as I can say that I am thrilled for our Streamy Win I am not going to ignore the Streamys Ceremony debacle. My family was there, and it was good that I won, because I felt that really glossed over all the bad that was the ceremony itself for them. It left a bitter taste in my mouth after celebrating my finest moment as a writer (to date). I won an award where I was nominated against writers of several TV shows I deeply admire and my predecessors in my category are Jane Espenson and Ronald D Moore, two writers I hold as icons in my craft.  I remind myself that it wasn’t the Streamys or Tubefilter proper giving me the honor, it was from the voting body of the IAWTV who didn’t produce the Streamys, but instead determined the winners.

Despite the content of Compulsions and most of my stories, I generally like to remember the good things rather than the bad. So I will do my best to focus on that for this post. The Streamys, Web TV Week, and everything we as creators of online content do should be recognized, honored, celebrated, and for most of the week it really was. (continue reading…)

Watch the Streamy Awards live today at
http://newteevee.com/2010/04/10/where-to-watch-the-streamy-awards-online/
or at
http://streamys.org

and root for us.

Our Nominations again are as follows.

Actor in a Drama – Craig Frank

Writer in a Drama – Bernie Su

Director in a Drama – Nathan Atkinson

Drama Web Series

Thank You all for supporting us!

Fellow Streamy Nominee, Kristyn Burtt (The Web Files) and I at The Good Knight's Quest Premiere

First off, I want to congratulate all the Streamy Award Nominees. There were a lot of peers and pals that I deeply respect that scored nominations and that is just awesome. There were several I was so thrilled to see that it felt like I was more excited than the nominees themselves.

Anyway it’s just been a crazy week. So crazy that this blog post is coming 3 days after I originally wanted to write it. The good thing with the extra time for this post is that I can reflect more on what the nominations means to the team, the show, and me. I’ll admit, I was nervous as heck going into Monday morning (when they announced the nominations). I had figured that’d we pull in a few nominations and do well, but you never know until it’s official.

I am truly thrilled with our Streamy nominations. What the Streamy Awards means to everyone else is subjective, but to me it means a ton. Last year when we were finishing Compulsions, I set a hard deadline to my team. “This show is coming out in its entirety this year, distribution deal or not!”, and sure enough with grinding hard work, and the promotional support of Dailymotion, it premiered and has been extremely well received. One note to add, as one fellow deeply respected creator pointed out to me on Monday, the nominations (and any possible wins) will also hopefully give us enough recognition to propel us into a Season 2, which is and should be the goal for any Season 1 series.
(continue reading…)