Stars Taryn O'Neill, Janna Bossier, and Craig Frank at a New Media Vault Event.

Inspired by Mathieas’ Tubefilter piece on building buzz, and a  shout out to Dialogik Digital and the immense help they did in our pre-launch, I figured I’d blog about Promoting a Web Series. Please note, I am not claiming that the promoting of our show was a complete success, nor am I claiming it to be the right way to promote a show, it’s just the way we chose to do it.

When you’re doing an independent series for the web, one of the big daunting tasks is in the promoting of your web series.  Most people who create shows aren’t promoters, advertisers, or public relations gurus, they are filmmakers and storytellers.

Personally I’m glad to see that the “if you build it, they will come” watch mantra is dying fast. Why? Well the internet is a HUGE place. There are a lot of eyes out there, and you’re never reach them all. That is why you need to guide your target viewers to your show, and you need to find your audience.

I’m going to re-point to Pam Kulik’s, Dialogik Digital post on this because she really has it fleshed out better than I do so take a look. She really covers our Launch Strategy,  Promoting, and Audience Building, so I encourage you to learn from it, I know I did. I remember being on a conference call with them and Dailymotion before our launch and the two P.R. reps just chatted away about all this promotional/press jargon that I had no clue about. -

If you’re a web series creator, if you get anything out of this post, I’d say look into finding/hiring some P.R. representation, it’ll shoot your promotions forward 10 fold. (continue reading…)