Stars Taryn O'Neill, Janna Bossier, and Craig Frank at a New Media Vault Event.

Inspired by Mathieas’ Tubefilter piece on building buzz, and a  shout out to Dialogik Digital and the immense help they did in our pre-launch, I figured I’d blog about Promoting a Web Series. Please note, I am not claiming that the promoting of our show was a complete success, nor am I claiming it to be the right way to promote a show, it’s just the way we chose to do it.

When you’re doing an independent series for the web, one of the big daunting tasks is in the promoting of your web series.  Most people who create shows aren’t promoters, advertisers, or public relations gurus, they are filmmakers and storytellers.

Personally I’m glad to see that the “if you build it, they will come” watch mantra is dying fast. Why? Well the internet is a HUGE place. There are a lot of eyes out there, and you’re never reach them all. That is why you need to guide your target viewers to your show, and you need to find your audience.

I’m going to re-point to Pam Kulik’s, Dialogik Digital post on this because she really has it fleshed out better than I do so take a look. She really covers our Launch Strategy,  Promoting, and Audience Building, so I encourage you to learn from it, I know I did. I remember being on a conference call with them and Dailymotion before our launch and the two P.R. reps just chatted away about all this promotional/press jargon that I had no clue about. -

If you’re a web series creator, if you get anything out of this post, I’d say look into finding/hiring some P.R. representation, it’ll shoot your promotions forward 10 fold. (continue reading…)

Compulsions received 11 nominations in the 1st Annual Indie Soap Awards

The winners of the 1st Annual Indie Soap Awards were announced in a ceremony on Monday night from Shetler Studios in New York City. 13 web series were honored with various awards. Compulsions tied the most total wins of any show (with Anyone But Me) – The total list of winners can be found here.

Compulsions won the following Indie Soap Awards.

Best Performance by a Lead Actor-
Craig Frank as Mark Sandler

Best Performance by a Supporting Actress
Taryn O’Neill as Sara Flannery

Best Editing
Michael Darrow

Best Sound Design
Tom Boykin

The 1st Annual Indie Soap Awards were developed to honor the efforts of creative forces in the world of independent web series production, specifically those who produce continuing drama series.

One stand out episodes that showcase all four winners is Episode 4

The Indie Soap Awards wins adds to its previous Clicker Best Original Web Drama Win.