Inspired by Mathieas’ Tubefilter piece on building buzz, and a shout out to Dialogik Digital and the immense help they did in our pre-launch, I figured I’d blog about Promoting a Web Series. Please note, I am not claiming that the promoting of our show was a complete success, nor am I claiming it to be the right way to promote a show, it’s just the way we chose to do it.
When you’re doing an independent series for the web, one of the big daunting tasks is in the promoting of your web series. Most people who create shows aren’t promoters, advertisers, or public relations gurus, they are filmmakers and storytellers.
Personally I’m glad to see that the “if you build it, they will come” watch mantra is dying fast. Why? Well the internet is a HUGE place. There are a lot of eyes out there, and you’re never reach them all. That is why you need to guide your target viewers to your show, and you need to find your audience.
I’m going to re-point to Pam Kulik’s, Dialogik Digital post on this because she really has it fleshed out better than I do so take a look. She really covers our Launch Strategy, Promoting, and Audience Building, so I encourage you to learn from it, I know I did. I remember being on a conference call with them and Dailymotion before our launch and the two P.R. reps just chatted away about all this promotional/press jargon that I had no clue about. -
If you’re a web series creator, if you get anything out of this post, I’d say look into finding/hiring some P.R. representation, it’ll shoot your promotions forward 10 fold. (continue reading…)
It’s been a memorable week to say the least. As much as I can say that I am thrilled for our Streamy Win I am not going to ignore the Streamys Ceremony debacle. My family was there, and it was good that I won, because I felt that really glossed over all the bad that was the ceremony itself for them. It left a bitter taste in my mouth after celebrating my finest moment as a writer (to date). I won an award where I was nominated against writers of several TV shows I deeply admire and my predecessors in my category are Jane Espenson and Ronald D Moore, two writers I hold as icons in my craft. I remind myself that it wasn’t the Streamys or Tubefilter proper giving me the honor, it was from the voting body of the IAWTV who didn’t produce the Streamys, but instead determined the winners.
Despite the content of Compulsions and most of my stories, I generally like to remember the good things rather than the bad. So I will do my best to focus on that for this post. The Streamys, Web TV Week, and everything we as creators of online content do should be recognized, honored, celebrated, and for most of the week it really was. (continue reading…)
Looking back at our series, one of my favorite stories was the rumor that Craig Frank is a method actor. This started last July, back in Pre-production, when Craig came up to the production team with a request. He asked that during the days that we’d be shooting in the interrogation room, that he get some space to prepare and be by himself to be away from the hustle and bustle of the set. This one request would begin the chain of events that became “Craig Frank is a method actor”.
Looking at my previous post on internal voice overs, I realized that I referenced a great deal of character psychology without even referencing its origins in the series. I think that character origins are so important when trying to craft a continuous story, yes origins can evolve as stories progress but it still is that foundation that drives the character. So in this post, I will touch upon the literary origins of the three leads that will help highlight the basis of their individual psychosis.
In looking at our three leads (Mark, Cassandra, Justine), a common classification is to call them all sociopaths. Personally I feel this is a little extreme of a classification, but that’s just me who read about a lot of sociopaths while researching Compulsions. Granted I do believe that Mark, Cassandra, and Justine are disturbed people, but I feel that they are capable of feeling empathy and thus believe that their levels of psychosis are definitely in the more infancy stages than say Ted Bundy or Charles Manson. But like any sociopath, they all have their origins. Ted Bundy wasn’t always Ted Bundy the serial killer, and thus our leads are at that early stage in their De-evolution. Sure they do bad things, but are capable of growing into so much worse when pressed and stressed. (continue reading…)
It’s been a long couple weeks with the Streamy Nominations and such, I wanted this blog to come right after my previous two writing blogs on Themes and Drama, but this month continues to be a whirlwind. None the less, let’s get right into it.
Being a creator and a fan of Web Series I’ve found that many shows contain some form of narration. These types include, but are not limited to -
- General Narrator - A person not part of the story/world telling the audience what is going on.
- Vlogging - A character speaking directly to the camera telling the audience what he/she is observing in the world.
- Voice Over(Internal Monologue) - A character speaking through her thoughts as he/she goes through the story.
Philosopher Jacques Lacan once said,
“The narration, in fact, doubles the drama with a commentary without which no mise en scene would be possible” (continue reading…)